Avant Luxe
Client
Avant Studio
Category
Campaign Art Direction, Visual Identity
Year
2021
Overview
Avant Luxe launched a limited capsule collection and needed a campaign that aligned with their bold, experimental ethos. I worked closely with their team to develop the campaign narrative, which focused on “future fashion” and sustainability. The photoshoot featured urban and industrial settings to complement the collection’s futuristic design.
Challenges
Avant Luxe needed a campaign that captured their experimental approach to sustainable fashion without compromising on a high-fashion aesthetic. The challenge was to highlight their innovative materials and bold designs in a visually compelling way that differentiated them in a crowded market.
Concept
The concept revolved around “urban futurism,” blending elements of industrial design with sleek, modern aesthetics. The photoshoot took place in industrial locations, contrasting the futuristic garments with raw backdrops. Typography featured sharp, geometric shapes, while muted grays and metallic accents in the color palette tied the visuals to the brand’s sustainable yet avant-garde ethos.
