Verde
Client
Studio Verde
Category
Art Direction
Year
2024
Overview
Studio Verde sought a modern, versatile brand identity that highlighted their creative expertise in art direction and photography. The project included designing a logo, selecting a vibrant color palette, and art-directing a photoshoot that captured their innovative spirit. The new identity was applied across all touchpoints, including their website, stationery, and promotional materials.
Challenges
The agency needed an identity that stood out in a crowded creative market while reflecting their dynamic, multidisciplinary capabilities. The brand also needed to convey professionalism without losing its playful, creative edge.
Concept
The concept, “Creative Energy,” focused on vibrancy and movement. Bright, saturated colors paired with bold, modular shapes created a flexible identity system that could adapt across various mediums. Photography featured the team in action, capturing candid, collaborative moments. The logo incorporated a playful type treatment that felt modern and approachable, setting the tone for the agency’s innovative spirit.
