Lumiere
Client
Lumiere
Category
Art Direction, Brand Identity
Year
2023
Overview
Lumière Magazine wanted to redesign their flagship publication to better resonate with their modern audience. As one of the most influential voices in fashion editorial, they needed a bold yet sophisticated design that captured their avant-garde aesthetic while remaining accessible to a global audience. The redesign balanced elegant minimalism with vibrant imagery, elevating the reading experience both in print and digital formats.
Challenges
Lumière Magazine needed to modernize its design without alienating its loyal readership. The challenge was to create layouts that elevated their avant-garde imagery while maintaining editorial clarity. The magazine also required a design system that would work seamlessly across print and digital formats, ensuring a consistent reader experience. Balancing bold visuals with practical usability across various platforms was a critical factor.
Concept
The redesign was inspired by the concept of “structured fluidity,” blending bold typographic elements with open, breathable layouts. Photography was prioritized, with large visuals serving as focal points to tell the magazine’s fashion-forward story. A cohesive typographic hierarchy was introduced to add a contemporary edge while maintaining readability. Subtle color accents and grid systems unified the design across all platforms, ensuring the magazine's content felt both timeless and trendsetting.
