Celeste
Client
Celeste Studio
Category
Branding Identity
Year
2022
Overview
Celeste Studio was preparing to launch their brand and wanted a strong visual identity to distinguish them in the competitive photography market. I worked with them to craft a logo, develop a minimalist aesthetic, and art-direct their portfolio photography to create a cohesive visual story. The branding emphasized clean lines, muted tones, and timeless typography to align with their artistic philosophy.
Challenges
The challenge was to build a brand identity that felt professional yet artistic, aligning with Celeste Studio’s vision of intimate, creative portraiture. It needed to appeal to both casual clients and professionals looking for high-quality, expressive photography.
Concept
The concept, “Art in Portraits,” highlighted the studio’s artistic approach to photography. The logo incorporated soft, rounded elements inspired by camera lenses, paired with a neutral color palette that conveyed calm and creativity. The art direction for their promotional imagery featured candid, emotive moments, emphasizing the human connection behind every photo. This balance of professionalism and approachability became the foundation for their brand.
